Author: Kasen Wysong

Is Real Estate Really “Location, Location, Location”?

by Kasen Wysong on February 17, 2021.

At the end of 2020 Chapel ran a successful campaign on Vicinity’s portal to fund a multi-tenant facility in the Poe Mill area. For context, Poe Mill is a historically overlooked neighborhood in downtown Greenville. At face value, it might appear this project didn’t check the box for a “location, location, location” real estate deal; however, a closer look reveals the opposite.

What’s the difference between microinvesting and crowdfunding?

by Kasen Wysong on February 3, 2021.

While crowdfunding serves a purpose, there are some glaring differences between it and investment crowdfunding, also known as microinvesting.

Double Duty Diversified Income

by Kasen Wysong on January 19, 2021.

It’s trivia time at Vicinity! Which of the following headlines from the past year are real? Aliens in hiding until mankind is ready, says ex-Israeli space head Invasive wasps are posing a serious threat to passenger planes, study says Makers of grow-your-own human steaks say meal kit is not ‘technically’ cannibalism Growing anxiety has been...

Small Business Report: A Brick and Mortar Graveyard?

by Kasen Wysong on January 13, 2021.

The retail landscape is changing faster than the drive-thru line at Chick-fil-A. And the future for brick-and-mortar, in particular, might seem unclear.

A Crowdfunding Christmas: It’s A Wonderful Life

by Kasen Wysong on December 22, 2020.

“Few movies have aged like It’s A Wonderful Life, the iconic Christmas classic most of us grew up watching. As of December 2, 2020 Esquire ranked it as the #1 Christmas movie of all time."

The Local Business Report: Gyms Are Doing Extra Reps

by Kasen Wysong on December 9, 2020.

2020 has been a tough year for most businesses. We’re beginning a Local Business Report series through which we will highlight different industries and the impact the last 12 months have had on them. The first industry in our series is fitness; in particular, we wanted to shine a light on gyms.

Over The Moon About Microinvesting

by Kasen Wysong on December 2, 2020.

And while most small businesses aren’t trying to break into the space travel market, they’re still shooting for the stars. These businesses need capital to chase their dreams and that usually means finding someone (with money) who’s excited to back that dream. Microinvesting provides businesses with a broader pool of both accredited and unaccredited investors.

What the Barefoot Prophet of WeWork Missed About the Power of “We”

by Kasen Wysong on November 3, 2020.

Imagine, for a second, an ultra-successful CEO who walks around barefoot and preaches on the “power of we.” Are we talking about a cult leader? Nope, this Barefoot Prophet is the CEO of a coworking business, which experiences extraordinary growth.

How Community Involvement Changes Your Life

by Kasen Wysong on October 13, 2020.

Have you ever seen a group of young men singing Disney songs while swinging a sledgehammer at a cement parking lot? It’s quite a paradoxical spectacle. During college, I spent a blazing hot summer in Israel helping renovate a community building. Our first mission was to break up a parking lot, but the catch was that we only had one sledgehammer.

How Small Business Raise Campaigns Work

by Kasen Wysong on September 29, 2020.

Growing up, I always enjoyed reading Calvin and Hobbes, a comic series by Bill Watterson. There were comic strips where Calvin would ask his dad questions like how ATMs work or what causes wind. In typical “Dad” fashion, Calvin’s father responded with explanations like there’s a little guy inside the ATM who hands out the...