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by Malcolm McDonald on November 11, 2020.

As promised last week, we’re coming back to visit the success metric of profit margin. Profit margin is a very common ratio used to assess how much money an organization or an activity generates. Often displayed as a percentage, it represents how much of a company’s sales turn into profits.

Profit Margin

by Joshua Rollins on November 4, 2020.

As promised last week, we’re coming back to visit the success metric of profit margin. Profit margin is a very common ratio used to assess how much money an organization or an activity generates. Often displayed as a percentage, it represents how much of a company’s sales turn into profits.

Just Ask

by John Crawford on October 27, 2020.

Instead of worrying about your intellectual status, adopt the approach of asking a lot of questions. And while the only dumb question might be the one you don’t ask, asking the right questions about your investments can make things a little easier.

The Commonalities Between Squirrels and Investors

by Joshua Rollins on October 21, 2020.

Here in the Upstate, tis the season for countless Eastern Gray Squirrels to busily bury, unbury, rebury and even lose track of diligently harvested acorns. While this peculiar behavior can stump even the most astute sciuriologist (trivia nugget #1), there’s a perfect (used loosely) connection to investor goals and outcomes. Nuturally, I expect you’ll want an explanation. Don’t worry; it’s not too tough a nut to crack.

How Community Involvement Changes Your Life

by Kasen Wysong on October 13, 2020.

Have you ever seen a group of young men singing Disney songs while swinging a sledgehammer at a cement parking lot? It’s quite a paradoxical spectacle. During college, I spent a blazing hot summer in Israel helping renovate a community building. Our first mission was to break up a parking lot, but the catch was that we only had one sledgehammer.

The Move to Microinvesting

by Joshua Rollins on October 7, 2020.

Apps like Acorns have brought the phrase “micro investing” on the scene with their approach of rounding up to the next dollar whenever you spend money to invest in exchange-traded funds (ETFs). So your $3.78 latte would trigger $0.22 moving from your checking account to your Acorns account. While this function fits the connotation of...

Top 3 Ways to Promote your Crowdfunding campaign

by Malcolm McDonald on October 6, 2020.

So you did it! You launched an investment crowdfunding campaign and you’re going all-in on a local legion of microinvestors and brand ambassadors. Now what?  As wild and new as it might feel to pull in capital from your fans, customers, and community, promoting your crowdfunding campaign isn’t all the different than promoting your business....