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Author: Malcolm McDonald

What have you assumed?

by Malcolm McDonald on January 28, 2021.

Assumptions are all those little (and BIG) things we expect to be true in the future around our business, its market, or the customers we’re trying to serve. Since no one can predict the future without these assumptions, we would all be paralyzed and unable to build any businesses.

Risky Business?

by Malcolm McDonald on January 6, 2021.

We’ve all heard this stat as a warning to both would-be founders and investors. A shot across the bow about the supposedly near-guaranteed failure one faces when starting or investing in a new business. There’s only one problem with this stat. It’s just plain wrong.

Going Private, Publicly

by Malcolm McDonald on December 23, 2020.

Building a portfolio of private investments can feel like sailing out on uncharted waters. “I’m not a financial planner” you might say, why would I trust myself to build a portfolio of individual stonks? Great question, you responsible investor you. Before you go all out sailing the 4 investing seas, Captain Malcolm is here to give you the investing equivalent of a beach entry pool access: $100 min investments + a variety of local options.

Survey Insight

by Malcolm McDonald on December 2, 2020.

Some of our most common feedback responses were deal-specific questions about the terms, structure & potential returns of an offering.

The SMB’s Survival Guide For The End Of The World

by Malcolm McDonald on November 11, 2020.

70% of small businesses are worried about financial hardship because of prolonged closures and 58% worry about permanently closing. Raising capital is the #1 problem for SMBs, according to a survey by Guidant Financial. Since raising capital is kinda our thing, we’ll start our survival guide there.

Location Location Location

by Malcolm McDonald on November 11, 2020.

As promised last week, we’re coming back to visit the success metric of profit margin. Profit margin is a very common ratio used to assess how much money an organization or an activity generates. Often displayed as a percentage, it represents how much of a company’s sales turn into profits.

Top 3 Ways to Promote your Crowdfunding campaign

by Malcolm McDonald on October 6, 2020.

So you did it! You launched an investment crowdfunding campaign and you’re going all-in on a local legion of microinvestors and brand ambassadors. Now what?  As wild and new as it might feel to pull in capital from your fans, customers, and community, promoting your crowdfunding campaign isn’t all the different than promoting your business....

Tips for reviewing the campaign page

by Malcolm McDonald on September 30, 2020.

Just in case you’re new to all this, (“this” meaning dropping angel investments like a boss) we thought we’d give a few tips on what to look for when reviewing a campaign page. You may have watched a video at the top of the page and, in your excitement, jumped down to read all about...